JS Bank’s Zindigi Wins Pakistan Technology Excellence Award For Fintech Banking

JS Bank’s Zindigi is the first digital banking player which dedicatedly serves the unmet needs of Gen Z and millennials. It is actually the first player in the Pakistani financial services industry to offer a completely personalized experience within the app, which let the users pick and choose widgets of their own preferred services for a customized app experience. Recently, it won Pakistan Technology Excellence Award for fintech banking at the Asian Technology Excellence Awards 2022. It is a major achievement indeed.

About Zindigi

Zindigi is designed to be the central hub of a user’s life and continues to push the boundaries of digital banking solutions for the young, tech-savvy segment. The good piece of news is that it has already garnered the trust of a highly active base only eight months into its operation. Furthermore, it is the pioneer of the translucent debit card in the Pakistani financial services market which provides its users with an aesthetically pleasing and gratifying experience. In addition to that, users can temporarily block the card, set spending limits, change their pin, and issue virtual cards right using the Zindigi app.

JS Bank’s Zindigi aims to promote a saving culture by providing a multitude of avenues

The point worth mentioning here is that the Asian Technology Excellence Awards aims to recognize exceptional companies which ride the digital disruption wave and lead the technological revolution together with the digital transformation journeys in their respective industries. So, winning such an award is definitely a great achievement by Zindigi App powered by JS Bank. Zindigi’s Chief Officer Noman Azhar stated that:

“Given the tightening monetary policy and increasing policy rates by Pakistan’s Central Bank, Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth. Zindigi is all about listening to our customers and providing them not only with the requisite services but also the experience that makes their lives easier. We are truly honored and humbled at being recognized for this and winning the Pakistan Technology Excellence Award for a Fintech.”

The app also offers wealth management within its product suite which is not offered by any other financial services provider in the country. All the users can participate in money market funds, income funds, and equity trading digitally as low as Rs 100 within the app.

Also Read: Faysal Bank and PCB Join Hands to Promote “PCB Grassroot Cricket Development Program” – PhoneWorld

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Laiba Mohsin

Laiba is an Electrical Engineer seeking a placement to gain hands-on experience in relevant areas of telecommunications. She likes to write about tech and gadgets. She loves shopping, traveling and exploring things.

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