McDonald’s, a fast food chain is introducing a preliminary program in Sweden that transforms Happy Meal boxes into virtual reality goggles. With some tosses and folding, children can turn the box into a smartphone holder, which offers a VR experience like that of Google Cardboard.
Kids Will Soon be Able to Turn their Happy Meals into VR Goggles
The game is named “Se Upp I Backen,” which interpreted in English to “Watch Out on the Slopes.” McDonald’s officials inform that the game has been formally authorized by the Swedish alpine ski team.
The box itself lines everything required to make the Happy Goggles. Just tear along the holed lines and inset the encompassed plastic VR lenses. You’ll need to bring along your own smartphone, but certainly its only a matter of time until those become not reusable as well.
Adweek reveals that the Happy Goggles project is the recent in a series of curveball McDonald’s marketing strategies, involving a prior Swedish campaign.
From McDonald’s official Happy Goggles website:
“It’s our mission to ensure that the world’s most famous box will continue to be magical and relevant to families for another 30 years. The Happy Meal simply must move with the times.”