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Kleiner to invest up to $20 million in Snapchat

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Kleiner-To-Invest-Up-To-$20-Million-In-Snapchat

Venture capital firm Kleiner Perkins Caufield & Byer has agreed to invest in fast-growing messaging startup Snapchat at a valuation close to $10 billion.

The venture-capital firm had committed to invest up to $20 million in Snapchat. If the deal goes through, Snapchat would join a select club of tech startups with valuations of $10 billion or more, including car-ride service Uber and rooms-to-let startup AirBnB.

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Snapchat, a messaging service popular with teenagers, turned down a $3 billion acquisition offer from Facebook Inc last year.
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It now lets users send photo-messages that vanish within seconds, but is expected to soon begin offering advertising or branch out into additional services. Snapchat is similar to a new crop of popular mobile messaging apps that compete with established Internet services such as Twitter Inc’s and Facebook.

Kleiner-To-Invest-Up-To-$20-Million-In-Snapchat; Huge Investment by the Company..

Though few of them have established business models, their rapid user growth and perceptions of advertising potential have aroused intense investor interest over the past year or so. Neither Snapchat nor Kleiner were immediately available for comment.

With this investment in Snap chat it would turn from messaging platform into advertisement platform that’s a good news.