PTA Releases Quality of Service Survey for AJK: Mixed Results for Mobile Operators
The Pakistan Telecommunication Authority (PTA) has released the findings of its latest Quality of Service (QoS) survey, conducted across various regions of Azad Jammu and Kashmir (AJK) during the first quarter of 2025. The joint survey assessed the performance of all Cellular Mobile Operators (CMOs) under the Cellular Mobile Network QoS Regulations 2021.
The comprehensive exercise involved 8,985 voice calls and SMS tests, along with 16,131 samples to evaluate broadband performance. The data collected provides a comparative snapshot of service quality among the five major operators—Zong 4G, Ufone 4G, Telenor, SCOM, and Jazz.
Broadband Performance Analysis
The QoS survey evaluated download throughput, latency, and webpage loading time:
Zong led in download throughput, recording 16.7 Mbps, while Ufone and Telenor stood out for their faster webpage loading times. Latency results showed Ufone and SCOM performing relatively better.
| Operator | Download Throughput (Mbps) | Webpage Loading Time (sec) | Latency (ms) |
|---|---|---|---|
| SCOM | 8.2 | 14.1 | 76 |
| Zong | 16.7 | 15.9 | 206.2 |
| Ufone | 3.8 | 2.7 | 68.4 |
| Telenor | 9.9 | 3.4 | 198.12 |
| Jazz | 4.0 | 6.9 | 122.2 |
PTA’s Official Rankings
When assessing the operators across different service dimensions, PTA’s final rankings further highlighted Jazz’s deteriorating performance. Jazz was placed at the bottom in five out of six key metrics, making it the only operator to perform this poorly across the board.
PTA Ranking of Cellular Mobile Operators (AJK Survey)
| Cellular Mobile Operator | Coverage | Throughput | Latency | Browsing | Voice | SMS |
|---|---|---|---|---|---|---|
| Jazz | 4th | 4th | 3rd | 4th | 4th | 4th |
| Zong 4G | 2nd | 1st | 3rd | 3rd | 4th | 1st |
| Ufone 4G | 2nd | 5th | 1st | 1st | 2nd | 1st |
| Telenor | 3rd | 3rd | 3rd | 2nd | 1st | 1st |
| SCOM | 1st | 2nd | 2nd | 1st | 3rd | 2nd |
While Zong led in throughput, Ufone’s strong performance in latency, browsing, and SMS services secured its position as a well-balanced provider despite lower download speeds. Telenor led in voice quality, while SCOM topped coverage, indicating healthy competition in AJK, except for Jazz, which failed to deliver acceptable service in any single metric.
The PTA survey raises red flags for Jazz subscribers in AJK, especially considering its national stature. The findings indicate the urgent need for Jazz to reevaluate its infrastructure and investment in the region to ensure fair competition and better consumer satisfaction.
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