Launch of Rural Livelihood Program

Nestle Pakistan and Benazir Income Support Programme (BISP) signed an MOU in May 2017 to empower women of rural Pakistan to help themselves and transition from being “Financially Dependent” to “Financially Independent”.

This MOU is part of Nestlé’s commitment to attaining the United Nations Sustainable Development Goals 1 & 5 which are; No Poverty and Gender Equality.

Nestle Pakistan and BISP Signed an MOU in May 2017

BISP is the largest Social Safety Net System in the South Asian Region. With approximately 5.7 million beneficiaries, BISP is committed to working on poverty alleviation.

This transformative collaboration between Nestlé Pakistan & BISP has enabled BISP beneficiaries often referred to as “poorest of the poor” women, to earn a livelihood for themselves and their families. To date more than 200 beneficiaries have become Nestlé Pakistan Rural Sales Agents in Punjab and Sindh.

These beneficiaries have undergone a rigorous sales training and are involved in selling Nestlé Pakistan’s fortified products to the rural population at a low cost.

The launch event for the program is scheduled on May 11th in Islamabad. Ms. Marvi Memon (Chairperson BISP), Mr. Bruno Olierhoek (Managing Director Nestlé Pakistan) and Mr. Patchamuthu Illangovan (Country Director World Bank) will be speaking at the occasion. The speeches will be followed by a recognition ceremony for BISP beneficiaries.

About Nestlé Pakistan

Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people. Their ranges of 2000 brands include local favorites like Nestlé MILKPAK and Fruita Vitals.

Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.

Also Read : BISP and Uber Pakistan ink MoU for Provision of 100 Vehicles, Rickshaws for BISP Beneficiaries

 

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