In today’s technologically advanced world, Digital Marketing has become the backbone of the whole economy throughout the Globe. If you aren’t familiar with Digital Marketing at all, here are the essentials you need to know about.
The Essentials of Digital Marketing?
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) and Cost Per Impression (CPM) Advertising or Paid Marketing
- Social Media Marketing
- Content Marketing
- E-Mail Marketing
Whether you have an online business offering unique products at a great price or an offline business, say, a Mobile Phone Repairing business, or you have a personal blog where you share your unique cooking recipes or you are a passionate Photographer, you need to have Digital Marketing as a skill to spread the word out and grab that highly targeted audience that you need in order to grow.
If you aren’t reaching and engaging with the right audience for your brand, you are wasting your time and energy.
You need to define what “a qualified audience” is for your business, website, or brand. Who they are, what they value and are looking for, how and what mediums do they use to get to what they are looking for? To answer all that, Digital Marketing is a skill that you should have.
You simply cannot ignore Digital Marketing in 2019
3 Reasons to Learn the Basics of Digital Marketing Even if You Do Not Want to Pursue It as a Career!
Here are a few of many solid reasons, enough to persuade you to learn Digital Marketing.
1) Your Target Audience is Online!
As of January 2019,
We have 5.11 Billion Mobile Users in the world, that’s an increase of a total of 100 million (2%) compared to January 2018. Out of that, Pakistan has over 159 Million mobile users as of March 2019 (PTA).
Today we have 4.39 billion Internet users in the World, that’s a growth of 9 percent (equaling a whopping figure i.e. 366 million) compared to January 2018. According to PTA, Broadband users in Pakistan reach 68 Million while 3G/4G users to 66 Million.
Today 3.48 billion people use Social Media, that is over 9 percent (288 million) growth since January 2018. Out of that 3.48 billion, Pakistan has 37 Million active social media users (according to a report by “WeAreSocial”).
Out of the total number of social media users mentioned above, 3.26 billion people use it on their mobile devices. Compared to January 2018, 297 million new users started using social media on their mobile phones, representing an increase of more than 10 percent.
Do you see the growth in the trend of people adapting technology and the internet?!
Learn to target them!
THROUGH DIGITAL MARKETING!
> Learn what’s important to your target audience and how to reach them (you can use free tracking tools like Google Analytics / Google Search Console and more)
> Learn Search Engine Optimization! (To better implement the use of those “Keywords” your audience uses to look for a “product” or “service” like the one you offer)
2) “Data” is Important for Your Business/Brand
Data regarding your audience is really important for your brand.
Modern technology and free platforms such as “Google Analytics” from Google make it easier than ever to gather and use that data to create highly targeted marketing campaigns.
You can learn more about who visits your website, about their locations (cities), their age groups, and their gender, you can even track whether they used their laptop/desktop or a mobile device like a smartphone or a tablet. You can also track the behavior of each visitor to your website or blog, like for how long he/she stayed, which pages on your site he/she visited, and much more. Amazing, right?
Google Analytics helps you track each and every visitor you get to your website through:
- Organic Search (SEO)
- Paid Search (PPC)
- Social Media
- Referrals (Backlinks)
- Direct Traffic
There are 10s of other professional analytical tools you can use once you have a good grasp of using them.
3) The Role of the Ever-Growing Social Media
As mentioned above, 3.48 billion people use Social Media from around the world. Whether your business is online or offline, you need to develop your Social Media Marketing strategy and reach the audience you are looking for.
You can make use of all social media networks like Facebook, Twitter, Instagram, Pinterest, and more. Make your business pages/accounts to help you communicate directly with the end users, and answer their queries, complaints, and suggestions.
Using social media, you can build a good image around your brand and beat your competition. You can also manage your reputation, build strong relationships and maintain them, improve your brand loyalty, and ultimately increase AWARENESS!
So, basically, your digital marketing skills will help you grow your online or offline business, in a very effective manner.
The concepts that you learn in digital marketing or marketing, will help you in other aspects of your life as well. For example, marketers have skills to influence others because they know how human psychology works and how humans react to different things.
Even if you do not want to opt for Digital Marketing as a profession, you should try and learn the fundamentals of it.