Microsoft Gives Up on its Smartphone Ambitions

It seems that Microsoft has abandoned its smartphone operating system ambitions. The company’s Windows 10 chief has recently tweeted that developing new features and hardware for the Mobile version of the OS was no longer their “focus”. He also mentioned that he had also switched to Android himself. Microsoft Gives Up on Its Smartphone Ambitions.

Microsoft Gives Up on its Smartphone Ambitions

Despite its efforts to attract users by letting them run the same “universal apps” on both their PCs and handsets on the Windows 10 phone, they were not successful.

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According to research company IDC, based on the smartphone shipments this OS accounted for just 0.03% of the global market between the months April and June.

The market intelligence provider said:

“There wasn’t a wide range of devices running Windows 10 Mobile, so it wasn’t attractive to retailers or operators.”

Also:

“And from a consumer perspective, the operating system didn’t provide as good an experience as Android or iOS.”

Microsoft has made a smart move, since its already is a titan of the world’s software scene. Outlook and Office have become mainstays of business life. Hence it does not require to work on its smartphones rather invest its resource and energies in the software updates its renowned for!

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