Microsoft Launches Latest Handset with an Android OS
Microsoft opted for the Android operating system from archrival Google for its new Nokia smartphone, in a move aimed at regaining momentum in the competitive mobile sector.
Nokia X2 was designed to introduce the ‘next billion’ people to the mobile Internet and cloud services.
While Microsoft has been struggling to get a foothold in the smartphone market with its Windows Phone operating system, the X2 “provides access to a world of Android apps and popular Microsoft services.
Even though it uses the rival Android platform, the X2 offers “a gateway to Microsoft services,” including the Skype messaging program and OneDrive cloud storage. Windows Phone has managed to get only around 3.5 percent of the global smartphone market, while Android has more than 80 percent, according to recent figures from research firm IDC.
[success]Bob O’Donnell, founder of Technalysis Research [/success]
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- It’s counterintuitive to most people but I think it’s a brilliant move
- What they are doing is breaking the services from the platform and showing that services can exist on multiple platforms
- Even though the operating system will be Android, revenue-producing services like email, search and maps will be from Microsoft instead of Google. “It’s interesting and clever.