Microsoft Rebrands SkyDrive as OneDrive
Microsoft announces the rebranding of its popular cloud storage service SkyDrive as OneDrive, and is preparing to launch a new website for the service. This rebranding occurs as a naming dispute with the UK boradcaster British Sky Broadcasting Group (BSkyB).
BSkyB took Microsoft to court over SkyDrive and in July 2013, a UK court found in favor of Sky. The court found that BSkyB holds the “Sky” trademark for all forms of software and digital communications within the EU, and the ruling would have forced Microsoft to have to pay to continue using the SkyDrive name.
However, BskyB permitted Microsoft to continue using the SkyDrive brand name ‘for a reasonable period of time’ to allow for an orderly transition to a new brand.