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Mobile Broadband to Alter the Dynamics of the Industry

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Mobile Broadband to Alter the Dynamics of the Industry

The rapid evolution of mobile broadband, like third-generation (3G) and 4G or Long Term Evolution (LTE) technologies, has transformed subtleties as total broadband connections crossed 30 million mark by March this year. The high-speed mobile internet now accounts for 89% of the broadband market, almost non-existent two years back.

Mobile Broadband to Alter the Dynamics of the Industry

According to recent figures by Pakistan Telecommunication Authority (PTA), the country’s broadband division underwent a major change over the preceding year, observing how prevailing fixed line and other wireless technologies demonstrated to be no match for mobile broadband. Mobile broadband connections coursed to almost 28 million.

Generally broadband connectivity remained reliant on the fixed line solutions and bound to the geographical margins that were considered cost-effective by the operators. Though a proper upheaval originated with the introduction of wireless internet connectivity on hand-held devices, mainly 3G, 4G/LTE, in the last years or so, the PTA states of the overall drift.

According to the International Telecom Union, currently mobile broadband is the most dynamic market segment with a worldwide penetration of 47 % in 2015, a rate that augmented 12 times since 2007. When it emanates to broadband progression in Pakistan, the inclination is no different.

The country’s broadband segment remained the only realm of the Pakistan Telecommunication Company Limited (PTCL), which relish 80 % share in the sector at the end of preceding year. The present broadband subscriber portion delivers a vibrant outlook of the variation in the dynamics over the past year and has become viable now.

An analysis of figures reveals Mobilink is leading the market with 8.4 million 3G users, subsequently Telenor with 7.7 million 3G subscribers. Zong has almost 5.7 million 3G users and 0.535 million 4G LTE subscribers, Ufone has 5.1 million 3G connections and Warid has 0.283 million 4G users.

The data evidently specifies the move in broadband market from fixed line and WiMAX to mobile internet. The other kind of broadband include DSL, HFC, Wimax, FTTH and EvDO