Mobile First Company foodpanda Hits An App Milestone
With 5 million downloads worldwide, foodpanda App makes more than 65% orders for Pakistan
Pakistan’s leading online food ordering market place, foodpanda.pk has recorded an astonishing 5 million downloads on its mobile app. A recent embark with online payment option has enabled foodpanda to follow through its Mobile-First strategy, covering all systems to become first choice platform.
The app serves more than 40 markets with downloads on iOS, Android and Windows Phone. Since its inception in 2013, the foodpanda app has secured 62% of Android downloads, worldwide. While some of the top mobile using countries such as Brazil, Saudi Arabia and Russia have 60% of the orders coming from mobile app only. In Pakistan, the current food order inflow on mobile app goes above 65% of the total orders. On the other hand, foodpanda app downloads on Android reports 66% of the total download making it the most popular OS to be used in Pakistan.
The future lies in mobile and foodpanda co-founder and Global MD Ralf Wenzel sees this milestone as a proof, “We are living in revolutionary times whereby people start to spend more time in front of their mobile phone screen rather than in front of a TV or in front of a desktop computer, especially in Emerging Markets. Mobile is the key access channel for media and online services going forward. Mobile fits our strategy to offer food delivery and take-away at any time, for everyone and everywhere and it allow us to directly engage with customers whenever they get hungry: In front of their mobile phone. The future of food ordering is mobile and we are best positioned for this.”
foodpanda mobile App is fully equipped with functions of foodpandapk website. Recent food festivals also tell about the most ordered food items through app, moving Fast food items to the top with Pizza, Chinese and Traditional foods closely following.