The vibrant mobile market of Lahore is always jam-packed with customers and is one of the biggest markets in Asia. It is centred at the famous Hall Road and busy Hafeez Center. When Lahoris think of buying a cellular phones then they head towards these two hall marks in the world of electronics at Pakistan. Hall Road is a large commercial road near the historic Mall Road in Lahore, Pakistan. Like the Mall Road it is surrounded by building built by the British before Pakistan’s independence in 1947. While at Hafeez Center you can find almost everything of your choice. Making it the major shopping mall in Lahore. Moreover, it is the biggest mobile market where a wide range of old and new cellular phones are available for sale. Besides, there are many shops for repairing mobile phones.
The mobile telecommunications sector is viewing a regular growth on year-to-year in Pakistan and the city of Lahore is playing a leading role in this regard. There are 600 shops of mobile phones other than electronic markets at hall Road alone. Almost 70,000 hansdsets of different mobile brands including the Chinese ones are sold across Punjab on daily basis from the market. Even a small retailer in this market sells an average of 25 handsets regularly, out of which 10 are used and 15 are new. All these facts and figures depict that there is an avalanche of cellular phones and consumers in the mobile market of Lahore.
The lamentable fact is that there are various problems which are becoming an impediment in the smooth running of the market. On the top of the list are ‘power outages’ and ‘traffic jams’. The Phone World magazine team tried to know about these problems by interacting with different retailers and the vice president of the Traders Association of Hall Road Lahore. The shopkeepers at Hall Road are dissatisfied mainly due to the nuisance of car parking. Another issue is the release of accused shopkeepers who are held for unfair marketing practices. The shopkeepers have suggested that strict action should be taken against the suspicious people who sell low-cost handsets at high prices to innocent customers.
Huge bill boards and catchy advertisements are not enough to for selling mobile phones in Pakistan. Marketing cannot fulfil the entire purpose of accelerating the sales of a cellular phone. There are many areas which require due consideration to make the smooth running running of the market possible. Above all, there should be no communication gap between the president of electronic associations and wholesalers or retailers.