Mobilink and VimpelCom Group in an Industry First Partnership with Twitter

Mobilink and its parent company, VimpelCom, have partnered with Twitter, a microblogging service with over 320 million monthly active users, to introduce for the first time in Pakistan an innovative self-care customer service called #Mobilinkcare.

Mobilink and VimpelCom Group in an Industry First Partnership with Twitter

This initiative, for now only being launched by VimpelCom on Mobilink’s platform out of its other 13 business units, enables subscribers to get answers to their basic queries related to Mobilink’s services directly in their Twitter Direct Messages (inbox).  For example, if customers want to know their balance, a tweet with hashtag #balance to @Mobilink lands them their current balance on their Direct Message.

Asif Aziz, VP Marketing – Mobilink said:

“Mobilink believes in continuous innovation, may it be our product offerings or customer care services. Ensuring subscriber queries are answered successfully in least amount of time is an ever evolving mechanism at our company,”

“This landmark partnership with Twitter has various benefits for brand Mobilink, and can be heralded as a game changer in the industry. The service will allow us to reduce existing traffic on our customer care centers, assists us in promoting our latest offerings, while allowing increased engagement between our brand and customers.”

 Talking about the roadmap for #Mobilinkcare, he further added,

“We also intend to bring our recharge and bundle subscription facilities on to the Twitter platform in the coming months.”

With the launch of Mobilinkcare on Twitter, Mobilink becomes only the third telecom to implement such unique services for its customers.

List of services for which subscribers can get their queries answered to are: #balance to know the current balance, #mypackage to know about current packages/services activated, #newoffers to know about new offers available, #voiceoffers to know about current voice packages, #smsoffers to know about SMS and Whatsapp offers, and #internetoffers to know about the latest internet packages available.

 About Mobilink  

Mobilink is Pakistan’s leading provider of voice and data services. With over 34 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 9,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.