Mobilink Coming Back to it’s Jazz Brand

Mobilink is Pakistan’s leading provider of voice and data services, bringing more people together through service excellence and product innovation. With more than 38 million subscribers, Mobilink sustains market leadership through cutting-edge, incorporated technology, the strongest brand and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the country’s prevalent network with over 9,000 cell sites making everyday a better day for its customers.

Mobilink Coming Back to it’s Jazz Brand

Mobilink has introduced different brands. Its brands Indigo and Jazba were discontinued, which had the major chunk of the subscribers.

Mobilink is using its “Jazz” brand again as it has announced the launch of an affordable smartphone range named Jazz X. Mobilink is coming back to it original brand, using it to gain success for its mobile series. Jazz is a powerful name even after many years. As we previously wrote in an article that the red color identified by Mobilink is taken from its Jazz branding as it has maximum customers.

Also Read: Re-branding Mobilink: Is it worth the change?

Jazz as a brand name is powerful as it is first of its kind that started operating in Pakistan. Xerox was the name of the company which provided photo copier machines and people started calling photocopying as xeroxing. In the same way people started associating sims and cellular companies with Jazz. It has become strong because it was for prepaid customers. Mobilink Indigo didn’t get much popularity as compared to Jazz. Even if people need a sim card they asked franchises to give them Jazz sims.

Jazz was Mobilink’s brand name and now it is using it again to get popular. Jazz is more famous as compared to Mobilink the goodwill of Jazz is more in the market.

The launch of Jazz X cell phone series is in line with Mobilink’s plan of introducing affordable 3G devices in the market to enable 3G usage in an effort to reduce the prevalent digital divide, particularly amongst rural residents. With the features they offer, along with the affordable pricing, these devices shall attract.

The tag line of “Har Dil Har Din” is good in terms of messaging that the company is introducing newer things and reaching every heart every day perhaps better than the earlier one of “Reshaping Communication”, which appears to have somehow gone out of fashion and its meaning as well.

So Mobilink is coming back to its Jazz brand, its like going back to the roots.