Mobilink; the technology giant of the Pakistan has rebranded itself with a FRESH red logo. Mobilink is under Vimpelcom (Russian company) and this joint venture is said to be the result for restyling operations of Mobilink in Pakistan.
- The change of color from Indigo to Red will heavily cost Mobilink because it had invested a lot in establishing its color identity with Indigo.
- The font used in typography is a free font called Signika.
- Mobilink has added ‘Urdu’ in its tagline and copy writing i-e recurring ‘Har ___, Har ___’. This new tagline is quite trendy.
Now all the existing brands (i-e Jazz, Indigo) of except ‘Jazba’ will be replaced by Mobilink. This will be a big change if the impact is on the entire management structure of the company.
To promote “Har dil, Har din” on social media, Mobilink has introduced a twitter competition. It says “Tweet your passion, emotions & love with #HarDilHarDin for a chance to win amazing gifts”
To participate, Join: https://twitter.com/SimplyMobilink