The only operator to gain market share percentage after BVS verification earlier this year
Mobilink posted a strong positive growth of 7% on its YoY revenue in 3Q15. Recently declared as the best 3G service of Pakistan by PTA, Mobilink’s ascent was driven by a data revenue growth of 78% YoY and a higher Mobile Financial Services (MFS) YoY revenue increase of 61%. The growth in MFS revenue which represented 2.7% of service revenue by the end of 3Q15 is a result of strategic expansion in retail footprint and promotion of MFS retailers.
Mobilink strengthened its leading market position during the third quarter, following QoQ gains in both customer and revenue market share. This growth follows Mobilink’s successful completion of the SIM re-verification process in 1H15, in which the Company managed to verify 87% of customers and secure 99% of revenue. As a results of this process however, the customer base decreased 9% YoY to 35.2 million in 3Q15, as 5.6 million customers were blocked in 2Q15. Mobilink also showed a substantial YoY growth of 25.6% in EBITDA which can be attributed to the growth of its data and MFS segments.
Mobilink’s base saw a boost of 5% as a result of a strong segment focused approach to its customer base, an improved channel commission structure underpinned by a relentless focus on price simplicity and transparency for its customers and on delivering superior network performance. Success of Mobilink’s strategy in 1H15 is also a result of targeted pricing strategy supported by rationalization in its products and services portfolio. Mobilink’s ongoing franchise refurbishment focused on an improved customer experience at retail level has also helped vitalize the business. Furthermore the expansion of 3G, now covering more than 250 cities, and the introduction of digitalization on both internal and external fronts helped contribute towards the first positive growth for Mobilink in over 2 years.
Jeffrey Hedberg, President and CEO Mobilink commenting on the results said:
“As we continue anticipating our customers’ needs I am confident that we will, as a team, deliver the best experience customers expect from a market leader. Mobilink’s Q3 results are reflective of the trust our customers have placed in Mobilink. We have not only maintained our market leadership position but have significantly improved our customers’ experience by providing them with world-class products and services.”