Mobilink Signs SMS Solutions Accord with Meezan Bank

Meezan Bank Karachi, Pakistan’s first Islamic Bank has signed a contract with Mobilink Business, the B2B arm of Pakistan’s largest telecom services provider, for the provision of SMS based communication solutions, further stepping up its customer service. As per the agreement, Mobilink will provide the Campaign Management Tool to Meezan Bank that will be used to communicate and notify customers of their banking activities at run time, keeping them informed of crucial information.

This deal will allow the Bank to connect directly with the Teleco thus eliminating the need for any third-party vendor. This innovative SMS based communication tool promises faster, more reliable message delivery that will be sent in the language preferred by the customer. Mobilink and Meezan Bank are now also introducing SMS delivery to International numbers as well as MNP (Mobile Number Portability) numbers.

Mobilink Signs SMS Solutions Accord with Meezan Bank

Present at the signing ceremony were Mr. Omer Salimullah, Executive Vice President, Head of Alternate Distribution Channel – Meezan Bank and Mr. Khurram Riaz, Head of Corporate Solutions, Mobilink Business. Speaking at the occasion, Mr. Khurram Riaz said:

“We believe that communicating with your customers regularly is imperative to developing a close and fruitful bond. The Campaign Management Tool will help Meezan Bank in achieving that very goal.”

Mr. Omer Salimullah said that:

“Meezan Bank’s SMS alerts service allows our customers to stay fully up-to-date with all account activities. Since the nationwide SMS alert service was first launched in 2008, we are now rolling out the latest SMS banking solutionsto our customers keeping in view the dynamic needs of the finance and banking market. Driven by the necessity to make financial services available through self-service terminals such as mobile devices, the Mobilink-Meezan agreement promises the comfort to use a financial service that is empowered with a unified user experience and trusted technology. This in turn helps our customers to make better financial decisions along with a complete peace of mind.”