As October is marked as Pink Ribbon Month, Mobilink in collaboration with Pink Ribbon Campaign has highlighted its support for Pinktober-the Breast Cancer Awareness Month’, by turning the Pakistan Monument pink with lighting effects.
This initiative is in accordance with international support for ‘Pinktober’, which has seen famous monuments such as the Pyramids (Egypt) and the Merlion (Singapore) also turned pink to create awareness of breast cancer.
This effort is a continuation of Mobilink’s nationwide support for the Pink Ribbon Campaign during ‘Pinktober’ as part of which Mobilink has collected donations through a SMS campaign and has also educated customers using information material distributed through bill inserts.
mar Manzur, Head of Corporate Communications Mobilink talked about the awareness drive as a means to truly making a difference to the society, emphasizing that:[pull_quote_center]“As a socially responsible organization, we believe that awareness is the first step towards a healthy society. We are glad to have partnered with Pink Ribbon to show our commitment towards this cause. Symbolizing the Pakistan Monument to spread awareness about breast cancer is a unique way of expressing solidarity which shows Mobilink’s commitment towards the cause.’’[/pull_quote_center]