HUAWEI P20 lite, which officially went on sale in Pakistan on 25th April 2018, has shattered sales records of Huawei’s previous mid-range smartphones. In just a week, it outsold its predecessor HUAWEI P10 lite by 300%. Due to unprecedented demand for the ‘new selfie superstar’.
Huawei has inevitably ran out of stock. But to ensure customers get their hands on the HUAWEI P20 lite without much wait, Huawei is announcing pre-orders for the new stock today which shall be available from 5th May 2018.
Increase in Sales of the HUAWEI P20 Series
Outstanding sales performance is an indication of consumers’ continued confidence in HUAWEI P20 Series as the HUAWEI P20 Pro is all set to come to Pakistan at the beginning of May.
The demand for HUAWEI P20 lite in Pakistan is, first and foremost, a testament to the growing popularity of brand Huawei, as it continues to deliver hit after hit. Its recently launched HUAWEI Y7 Prime 2018 became a bestseller in the entry-level segment, while HUAWEI Mate 10 lite is ruling the midrange segment.
This growing popularity for Huawei devices showcases how consumers love the fact that innovation is at the heart of the Chinese smartphone manufacturer. And this is not just the case in Pakistan, but the world over.
As per an announcement by Huawei Consumer Business Group, the HUAWEI P20 Pro has become its bestselling flagship device in Western Europe. After only four weeks of being on public sale, the HUAWEI P20 Pro has overtaken last year’s HUAWEI P10 Plus, outselling its predecessor by 316% to become the most successful device ever sold by Huawei in Western Europe.
The latest HUAWEI P20 Pro was launched in Western European countries on 27th March, 2018, alongside HUAWEI P20, as the world’s first smartphone to feature a Leica triple camera. The HUAWEI P20 Series devices currently sit on top of the DxOMark leaderboard, and are the first devices to break the three-digit rating threshold (at 109 and 102, respectively). Most of the sales of the HUAWEI P20 Series were derived from Germany, UK and France.
The announcement comes closely after the company broke news of its record-shattering sales on its e-commerce platform Vmall, where the handset maker generated 100 million RMB (USD 15.9 million in revenue within the first 10 seconds the HUAWEI P20 Series was made available. The outstanding sales performance of the devices across regions is an indication of consumers’ continued confidence in Huawei, and demonstrates the handset maker’s ability to innovate and deliver highly competitive products in the high-end segment.
About Huawei Consumer Business Group
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year-on-year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was ranked 49th on BrandZ’s Top 100 Most Valuable Global Brands, 88th in Forbes World’s Most Valuable Brands and 40th on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500, Huawei climbed up the list to the 83rd place from the 129th of last year with a revenue of USD 78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.