We have seen a lot criticism on social media about the recent ad of Jazz X series; in which Nagris Fakhri has been hired. Enough has been said which has ultimately forced Nargis to respond back to the fans.
Feeling the heat of massive criticism in the wake of publication of an outrageous advertisement featuring an Indian model, some sense appears to have finally knocked into the heads of the framers of Nargis Fakhri’s ad as they have swung into action to remove signboards and billboards from across the country of the highly controversial ad. On Tuesday, unidentified men were spotted removing the signboards and billboards of the said ad from different parts of the country. It appears that Mobilink’s policy to create sensational and earn cheaper publicity has greatly backfired and it is now in the reversal mode.
According to details, Mobilink telecom company hired Indian model Nargis Fakhri for its promotional campaign of a new cellular package. To this effect, almost all the mainstream Pakistani Urdu dailies on Sunday published the said ad, wherein Nargis Fakhri posed in an objectionable position while wearing revealing clothes which even showed her body curves. This has justifiably attracted the public ire and provoked peoples’ sentiment in Pakistan. Adding insult to injury for Mobilink, Nargis Fakhri has dissociated herself from the entire episode and has solely held Mobilink responsible for the entire episode.
“I had been not aware they might contemplate by using this visible to get a conventional magazine advertisement – an Urdu daily because it was never designed to be. Like a design or superstar, I’ve often thought in utilizing my identity to assist more the conversation of a brand name but not to contain it employed where I become objectified for my looks.”
Fakhri has said in a public statement.
“Culturally too, my team and I are aware and respectful of what visuals work for which mediums, markets and audiences and hence, given the brand’s firm penetration in the Pakistani market, we left it up to their expertise to use the images appropriately,”
She also added.
On December 17 Fakhri posted a preview of an ad for the telecom company on her Twitter account and said that “All my Pakistani Fans get ready for a big surprise!”