As we all know, Snapchat is losing its fame day by day because of Instagram’s dominance. Still, Snapchat is starving hard to make its app more user-friendly and convenient. One reason for Snapchat’s defaming is that it is not working properly on Android. For that problem, SnapChat has assured that they are now committed to giving better services for Android users. But this is not all. Snapchat is also planning to announce a new mobile gaming platform to increase its number of users.
Snapchat New Mobile gaming Platform will surely boost up its Revenue
According to a report by Cheddar, Snap will announce a new mobile gaming platform – codenamed “Project Cognac”. The company will announce this feature on April 4 at a Los Angeles summit for content and developer partners. The new platform will be integrated seamlessly into Snapchat and should feature a number of third-party games designed to work specifically within the app.
We are not sure what sort of games will be included in that platform. However, the company does appear to be developing some in-house offerings. Snap is said to be working with gaming giant Tencent on some exclusive titles and it also acquired gaming studio Prettygreat last year. Some of the famous games of that studio are “Fruit Ninja” and “Jetpack Joyride.”
The new games will provide an extra revenue stream for Snap. At the moment, we are not sure how the company will choose to monetize the games. Snap could either implement a variety of in-app purchases or rely solely on advertising. Alternatively, the social media giant could choose a combination of both.