New Samsung Special-Edition Artisan Curved TV To Launch SOON
One-of-a-kind premium piece designed by rising Korean Artist Sung Yong Hong to be sold for charity during Christie’s Hong Kong Autumn Auction
Samsung Electronics Co., Ltd., announced a partnership with Christie’s to auction a stunning, gold lacquer-painted 78” Curved UHD TV. The beautiful piece combines innovative technology with intricate design, and will be on public display during the preview of Christie’s Hong Kong autumn auction beginning on November 20. Proceeds from the sale will be donated to the Orbis, a global non-government organization (NGO) with the mission to improve access to high-quality eye health.
Hong was commissioned by Samsung for his expertise in Ottchil, a Korean lacquer painting technique that dates back to the Neolithic Era, and for his ability to apply a traditional art form onto modern materials. Just as it was once used to preserve valuable ancient artefacts, Hong’s use of Ottchil was deliberate and symbolic – to preserve those cherished moments of entertainment that TV delivers.
The cutting-edge TV was designed by Korean artist, Sung Yong Hong in connection with the theme, “Memory of TV.” It features iconic scenes that the television shares with the public, which are brought to life through intricate gold-lacquered paintings on the TV’s rear face.[blockquote cite=”Eric Chang, Deputy Chairman of Christie’s Asia.”] We are always looking for distinct premium pieces, and Samsung has truly delivered with its one-of-a-kind artisan Curved UHD TV. The design is breathtaking, and we are excited to present such a unique product – our first-ever home electronics product for auction – to our valued guests and clients.
The one-off Curved UHD TV will be displayed among other art by leading Asian artists at the Hong Kong Convention and Exhibition Center, West Wing Hall, beginning November 20.