Nokia Asha – Play on Freestyle Activity
Nokia sets sights on youth and is aiming to grab Youth’s attention by amazing brand activities. These activities and events are part of a drive to change young consumers’ perception of the Nokia brand.
[blockquote cite=”Adam Johnson, Head of Consumer Marketing”]
We want people to see Nokia as an innovative brand. We have a massively powerful brand but we need to make sure we nurture the audience of tomorrow. We want young people to talk about Nokia in a positive way as the audience of tomorrow and to physically engage with the brand and leave with a different perspective. We have the heartland audience but we have to open up a dialogue with the young
This activity was very interesting, it engaged students in games with NOKIA. Nokia is visiting different colleges and making students Play on Freestyle! Keep your fingers crossed because your college might be next 😉
Pictures of the Activity: