Chinese phones have brought Nokia to a stage where they had to launch Nokia 103, priced at PKR 1,500, said to be the most affordable phone ever made by Nokia.
Nokia says that 103 is packed with plethora of built-in functions, most significant of which is a powerful battery providing a talk time of 11 hours and a stand-by time of 27 days
In addition, Nokia 103 comes with a scratch proof cover and a dust resistant keypad. It is a mobile phone designed for people who find it difficult to afford a phone, but need one to progress economically and socially.
Other features included in the Nokia 103 area powerful front torch-light, a FM radio transmitter which works only with headsets (included), a speaking clock, MP3 grade ring-tones and the standard games.
“Nokia, as a company, aims to cater to the varying needs of customers from different social walks of life globally,” said Arif Shafique, General Manager, Nokia Pakistan and Afghanistan. “Of the world’s 7 billion people, 3.2 billion don’t have a phone yet. One of the strongest constraints is economical and we’ve been progressively lowering the entry barrier to the market while continually increasing the capability of our devices and delivering phones with contemporary, fresh designs. Nokia 103 combines a great experience for a first time user at an affordable cost.”
The mobile phone has been optimized for the needs of the Pakistani masses that are highly price sensitive with the above-mentioned features, and a price of around PKR 1500. The Nokia 103 is a mobile phone which will bring Nokia closer to its goal of connecting the next billion.