Under the Nokia brand, HMD Global got the rights to make and sell smartphones and in 2017 it was great return to smartphones. The return in market became successful with great sale of smartphones but that couldn’t beat the sales of feature phones in market. Nokia’s Feature Phones Business Went Best in 2017.
Analyst firm Counterpoint Research has reported that HMD shipped 2.8 million Nokia smartphones during the third quarter of 2017. While in the first half of 2017, 1.7 million Nokia smartphones were shipped which is a huge jump in shipments for the companies.
Nokia’s Feature Phones Business Went Best in 2017
HMD also shipped 13.5 million Nokia feature phones. In one quarter of 2017,HMD shipped more feature phones than it has shipped smartphones. No doubt, that smartphones are popular among the people but feature phones still didn’t lose their swag and customers are still showing their interest in features phones.
According to research firm eMarketer, that in India feature phone shipments accounted for 55 percent of the overall mobile market in Q3 2016. Strategy Analytics reported shipments of global feature phone reached 396 million units for 2016, with the shipments accounting for 21 percent of all mobile phones shipped in 2016.
So we can say that there is still a market for feature phones, and Nokia remains one of the biggest suppliers. As we know that selling smartphones is more profitable than selling feature phones, but the demand for feature phones cannot be vanish.