Naturally gifted with stunning beauty, exotic landscapes, lush-green surroundings, dazzling deep blue oceans, vast deserts and desolate tracks, Pakistan can be a great attraction for tourists and people who love exploring the nature’s beauty.
Despite being gifted with tremendous resources, the tourism industry of Pakistan still requires some sustainability so that it receives the due recognition and acknowledgement globally.
Even after so many years of independence, Pakistan has been unlucky in thriving through its tourism industry. In this regard, there are a lot of obstacles in the path of a smooth running tourism sector that are causing hindrance to the growth of this sector.
Online Booking Trends Intensify Tourism in Pakistan: Jovago.com
Jovago.com, Pakistan’s No.1 hotel booking website, allows people to get the best prices for more than 2,000 hotels in Pakistan. With hundreds of travel specialists constantly in touch with the customers, the company makes it a point of providing the easiest accommodation with relevant travel advice. Jovago is working hard to highlight the beauty of Pakistan with their travel blog, aiming to facilitate travel by providing information and content that customers can rely on.
Initiatives like Jovago are promising and can contribute significantly to the development of the industry. Apart from giving customers easy access to travel, it creates a good impression to foreign travelers that the tourism sector is well established within Pakistan.
Jovago.com has also introduced its mobile app for all mobile users. The purpose of this launch is to make traveling easy in Pakistan. In addition to this; its ambition is to bring every bit of available accommodation online, and to create the easiest and cheapest way for customers to book it. Customers can check out hotel reviews, compare and hence get better value for money by booking through Jovago.com. There has been up to 40% month-on-month growth in the number of bookings on Jovago.com.
Being just a year old, Jovago has started making its mark in the business category. As it is the first player in the online hotel booking industry in Pakistan, it faced a number of barriers. However, it has successfully countered them with its expertise. Jovago has over 1600 inventory of hotels and it was able to build that in one year’s time. This number has increased since its birth and strive to increase it continually in the future. Jovago has invested majorlyin its marketing to change the mindsets of Pakistani people and introduce the business category. With that being said, they are the first ones to have a TVC campaign developed for this category.
Steps taken by private organizations like Jovago should be appreciated and similar initiatives should be introduced. Small steps could go a long way towards countering the negative image of Pakistan internationally. This can help create a flourishing industry with tourists keen to visit, along with a much needed boost to the country’s economy.