According to the recent report of Pakistan Telecommunication Authority (PTA) the outgoing voice traffic has increased to 393.5 billion minutes as compared to the previous year. In 2015, 345.7 billion minutes outgoing voice traffic was recorded which identifies an overall encouraging performance of the mobile operators. Similarly, the average SMS per subscriber per month during 2015 also increased to 187 as compared to 180 in the previous year. PTA appreciated the healthy competition going among the cellular networks and said that they are trying hard to win customers from each other by offering attractive packages of voice and SMS which lead to free calls and unlimited SMS.
Outgoing Voice Traffic Increases to 393.5 billion Minutes: PTA Reports
The reason behind the increasing graph of cellular traffic is the operator providing more minutes per rupee due to competition and threat of Over-The-Top (OTT) services. The report also said that after the success of mobile broadband, OTT services are becoming a major challenge for all operators to maintain the traditional voice traffic and corresponding revenues. Facility of high-speed data on mobile networks has also enabled the smooth provision of voice services through OTT channels. However, there is still a vast scope of providing 3G and 4G LTE signals to many people. That’s why customers are largely depending on GSM services as the OTT services require a smart device and usage skills with high-speed Internet access.
The perpetual increase in the cellular traffic has activated operators to do informative marketing campaigns, well-researched offers, and packages and provide the best quality to stay more relevant in the country.