Murad Saeed Inaugurates Pakistan Post’s E-Commerce Initiative

Federal Minister for Communications and Postal Services Murad Saeed launched E-Commerce initiative’ at Pakistan Post, aimed at turning around the loss-making entity to a profitable by introducing innovations.

Pakistan Post is on the road to restore and regain its lost glory as a premium federal public service organization by taking progressive initiatives such as E-Commerce to meet the rising expectations of the digital consumers and customers of the day, said the minister.

Murad Saeed Inaugurates E-Commerce initiative at Pakistan Post aimed to make it profitable by introducing innovations

“Around 120 partners have registered themselves with e-commerce portal so far–which will become an umbrella for all online businesses in the country”,

said the minister while addressing the launching ceremony of E-Commerce initiative’ here on Saturday.

He said that e-commerce business is expected to reach one billion dollars by 2020 in Pakistan. He further said that during the last quarter, Pakistan post revenue was increased by 184 percent.

Saeed further said that the ever-changing and rising expectations of the customers in the digitalized global market of the day is a huge challenge indeed, this initiative of E-commerce, he further stated, will create a win-win opportunity for the Postal Services of Pakistan in the flourishing E-commerce market of today.

The Federal Minister further stated it is true that the decreasing trend in latter Mail Globally has threatened the traditional postal services but the flourishing parcel mail market in shape of E-commerce has opened great vistas for postal sector across the globe.

E-commerce business is expected to Reach one billion Dollars by 2020 in Pakistan

To improve its financial health and to make it a commercially viable entity and profitable institution, the Federal Minister stated, we are capitalizing on the strength of this organization by utilizing its countless footprint, wide and vast delivery network and it is round the clock cash remittance service.

In the first phase a full fledge web portal .i.e. Web Post Shop will be developed which will help making Pakistan Post a hub of commercial activities and a robust platform for collaborating with the players in the E-commerce market, the minister added.

“The move is a right step towards making the Pakistan Post self-sustainable institutions and facilitating the business community”,

said the minister. He further said that the loss-making entity would be converted into a profitable in one year.

Saeed expressed his confidence that the new initiative will lead the department towards financial prosperity. The new service of Pakistan Post will enable customers to enjoy options like online shopping and cash on delivery, he added.

“Our objective is the provision of all facilities to Pakistanis at their doorstep in minimum rates”,

said the minister, adding that Pakistan Post is going to enter the e-commerce business to compete with the contemporary needs of today. He further claimed that 120 online institutions have been linked so far.

He further said that packaging standard would be improved and as a pilot project, the portrait was sent to Prime Minister Imran Khan. Pakistan Post would adopt a modern way of handlings by setting aside outdated ways. In collaboration with NADRA, 15000 new outlets would be established across the country, he added.

In collaboration with NADRA, 15000 new outlets would be established across the country

Recently, Director General Pakistan Post Dr. Naseer Ahmed had said, Pakistan Post has the capacity to deliver to online vendors for their cash on delivery products with proof of delivery and prompt reconciliation of their payments.

“Many international web portal operators have shown their interest to enter into Pakistan market with Pakistan Post as their delivery partner,”

he continued.

Director General Pakistan Post Dr. Naseer Ahmed and other senior officials of Ministry of Postal Services also attended the launching ceremony. Ahmed said that the national postal service has the capacity and commitment to cater to online vendors for their cash on delivery products.

Naseer Ahmed said that Pakistan Post is on its way to make a genuine turnaround by capturing a major chunk in the today E-commerce market share in order to make this premium public service organization, a self-sustaining and vibrant entity.

He added that many international portals have already have shown interest to enter the Pakistani market with Pakistan Post as their delivery partner.

Pakistan Post officials said that the efforts are underway to expand the e-commerce services from 226 to 500 cities in the next two months.