Pakistan’s Year in Google Search: A Look Back at 2024

What did your 2024 Google Search history look like? Did you dive deep into Arshad Nadeem’s gold medal win or were you on a peach iced tea search spree? Were you riding the Kabhi Main Kabhi Tum wave or part of club Ishq Murshid? Perhaps Mirzapur season 3 memes were keeping you busy.

Whatever it was, Google has the receipts, and this year’s Google Year in Search reveals exactly what captured the attention of Pakistanis. From sports and entertainment to food and tech, here’s a look at the top search trends of 2024.

Cricket Takes the Spotlight

As expected, cricket dominated the search trends. The ICC T20 World Cup captured the nation’s attention, alongside searches for PSL 2024 schedules, matchups, and star players like Shoaib Malik and Sajid Khan. Arshad Nadeem’s Olympic gold also became a sensation, with the athlete drawing massive attention for winning Pakistan’s first gold medal in nearly three decades.

Media Personalities and Celebrities

Pakistani entertainment figures were hot topics this year, with searches for TV stars like Sana Javed and Zoya Nasir. The media landscape was further stirred with the rise of social media influencers like Hareem Shah and Minahil Malik, and even Indian tycoon Mukesh Ambani made a splash in the search world.

Entertainment: Dramas and Bollywood Buzz

Pakistani dramas like Ishq Murshid and Kabhi Main Kabhi Tum still have us hooked, with searches flooding for every new episode. Bollywood also kept Pakistanis on their toes, with films like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 topping search queries. Plus, reality show Bigg Boss 17 and the much-anticipated Mirzapur season 3 kept everyone glued to their screens.

Foodie Trends: Recipes and Seasonal Delights

This year, food lovers turned to Google for recipes ranging from international favorites like banana bread and creamy pasta to local delicacies like malpura and tawa kaleji. Search trends also revealed a rise in interest for quick bites like garlic bread and egg noodles, and seasonal drinks like peach iced tea.

Tech: AI and Smartphones Lead the Charge

When it comes to technology, AI tools like Gemini and Remaker AI were all the rage. Smartphone searches were equally dominant, with users searching for the latest models from Infinix, Redmi, Vivo, and Apple. It’s clear that Pakistanis are eager to stay updated with the latest gadgets and tech trends.

The “How To” Searches: Curiosity on the Rise

Pakistani searchers also had plenty of “how-to” queries, with top searches covering everything from finding polling stations (a reflection of the election year) to making flowers last longer and teaching kids to share. There were also fun, quirky searches like how to make millions before grandma dies? and how to watch the World Cup live?

A Blend of Tradition and Tech

“This year’s Year in Search paints a picture of a Pakistan deeply connected to its traditions while eagerly embracing the digital age,” says Farhan Qureshi, Google’s Country Director for Pakistan. “From cricket to culinary trends, Bollywood to AI tools, Pakistanis are using Google to explore their passions, stay connected to their culture, and shape their future.”

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