The start of 2016 has introduced us with many live streaming ways through different Application including Facebook, Instagram, Twitter etc. hence bypassing the conventional ways of recording and then uploading. All one needs is to have a good internet and you can easily live broadcast event directly from your account on these Apps. Periscope vs Facebook Live: Whose Leading?
For this reason, Socialbakers took 500 profiles of 3 main categories including companies, media and celebrities across Twitter and Facebook in order to know that how marketers are presently using “Facebook Live” and “Periscope”.
Periscope vs Facebook Live: Whose Leading?
The Socialbakers report highlighted that “official pages” have preferred Facebook Live than Periscope in order to reach larger audience with less efforts. The graph indicates same:
Celebrities Adopt Facebook Live Over Periscope:
Companies Use Facebook Live More than Periscope:
Why “Facebook Live” is the Winner?
- The overall subscribers of Facebook are already more with 1 billion monthly active users. Whereas Twitter has only 300 million monthly active users. This gave Facebook Live advantage.
- Facebook Live is also easy to use & exists within the platform. No external App is involved for live streaming.