Periscope vs Facebook Live: Who’s Leading?

The start of 2016 has introduced us with many live streaming ways through different Application including Facebook, Instagram, Twitter etc. hence bypassing the conventional ways of recording and then uploading. All one needs is to have a good internet and you can easily live broadcast event directly from your account on these Apps. Periscope vs Facebook Live: Whose Leading?

For this reason, Socialbakers took 500 profiles of 3 main categories including companies, media and celebrities across Twitter and Facebook in order to know that how marketers are presently using “Facebook Live” and “Periscope”.

Periscope vs Facebook Live: Whose Leading?

The Socialbakers report highlighted that “official pages” have preferred Facebook Live than Periscope in order to reach larger audience with less efforts. The graph indicates same:

Celebrities Adopt Facebook Live Over Periscope:
The use of Facebook Live has been significantly increased with 40% by the celebrities as compared with January to February report.
Companies Use Facebook Live More than Periscope:
In JaniFeb 2016 report, Periscope was leading in this area as 33% companies were using it as compared to Facebook Live. Now it has been shifted. Now “Facebook Live” usage has been increased by around 47%, compared to just 16% of companies posting live videos on Twitter.
Why “Facebook Live” is the Winner?
Facebook Live has successfully won this race and is now leading the industry due to its following main features:
  1. The overall subscribers of Facebook are already more with 1 billion monthly active users. Whereas Twitter has only 300 million monthly active users. This gave Facebook Live advantage.
  2. Facebook Live is also easy to use & exists within the platform. No external App is involved for live streaming.
This gave lead to Facebook Live on Periscope but companies and brands know well that their presence on only 1 platform is not going to help them that is why they use both of them.

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