PTCL while promoting its recently introduced Nitro Cloud Device, has incurred the anger of it’s competitive neighbour, WiMAX. By publicly mocking WiMAX devices, in their TVC, they have offended Wimax operators. They directly targeted their competitors WiMAX with altered name obviously. The TV ad has been deemed highly inappropriate and out of order by leading WiMAX officials.
PTCL Mocks WiMAX in a Controversial TVC
The TV ad shows devices offered by WiMAX, with different names having low internet speed. The ad goes on to display all other devices burning into ashes.
PTCL in its TV ad individually called out WiMAX operators by showing their CPEs or devices, with altered names of course (shown below in images and video) to claim that they don’t offer enough internet speed. TV ad further showed all CPEs burning into ashes exactly when Nitro cloud makes an entry.
According to ProPakistani and official belonging to WiMAX has spoken out against PTCL,as the PTCL directly targeted them in its ad, accusing their behavior of being un-sports man like behavior and outright unethical.
Acts like this are unacceptable in which the competitors are disgraced and using a competitors brand name should only be allowed under fair and honest conditions.