PurePush Conducts Digital Marketing Training at IM|Sciences Peshawar
As the digital marketing landscape continues to grow at a rapid pace, fresh entrepreneurs and students having start up ideas in mind face new challenges and opportunities within this digital age.
To cater this need of students, PurePush, Pakistan’s first private incubation center conducted a training session on the importance of digital marketing and app marketing at IM|Sciences Peshawar.
Training was given by Muhammad Usman (Project manager) and Zain Khan (Coordinator) to the students of BBA and MBA marketing. This training was conducted to educate and train students for the online marketing challenges they are going to face in future.
The purpose of this training session was to focus on the latest digital marketing trends and application marketing.
Talking to the students, Mohammad Usman said:
Digital marketing, especially when we talk about application marketing is more of a mindset than knowing just a mere set of tools and tricks.
Other training content included:
- Creation and distribution of content, which contains text, images, videos, apps and info-graphics
- Digital Marketing tactics include Organic SEO, Social media Marketing, Conversion Optimization, Split Testing, Mobile Marketing and Paid Advertisements.
- Organic and paid Ad methods Digital Marketing
- How to get high ROI (Return on Investment) on apps
PurePush encourages and enables educational institutes from public and private sector to set up incubation centers, enabling students to actively hone their skills.