Microsoft re-brands Windows Phone Marketplace to Windows Phone Store

Microsoft re-brands Windows Phone Marketplace to Windows Phone Store

Microsoft launched its new developer portal today and it’s called the Windows Phone Dev Center, which had a complete redesign int an attempt to make it more user friendly for developers.
Now it looks like Microsoft will be re-branding their Windows Phone Marketplace, as details of the new name has appeared a number of time in the new Windows Phone Dev Center, and it will be called the Windows Phone Store. The new Dev Center will replace Microsoft’s previous App Hub developer portal. In addition to that, Microsoft re-brands Windows Phone Marketplace – Windows Phone Store (Name change). The name, however, has not changed on the official website Windows Phone Marketplace.

One particular page at Microsoft’s Windows Phone Dev Center mentions the new Store naming a number of times:

“The new Windows Phone Dev Center has everything you need to create great apps and add them to the Windows Phone Store for the world to see, try, and buy. You can start creating apps anytime. When you’re ready to offer them in the Store, you’ll need a subscription to the Dev Center where you can start the process of adding them to the Store catalog”

It’s not the first time mobile apps stores have changed their names. Recently, Android Market was rebranded as Google Play store, while Nokia’s Ovi Store became Nokia Store. The rebranding, if implemented, will certainly help Microsoft unify its products and services in a single ecosystem.

To know more about the new Microsoft Dev Center, click here

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