Revenue vs Reality: The Hidden Struggles of Pakistani Telcos

The telecommunications sector in Pakistan plays a pivotal role in connecting millions of people and driving the nationโ€™s digital transformation. Operators like Jazz, Zong, Ufone, and Telenor have showcased impressive financial contributions by generating billions in revenue and substantial tax payments. However, beneath these seemingly solid financial figures lie deeper struggles of Pakistani telcos. Pakistani telecom operators face mounting challenges, including currency depreciation, rising operational costs, and limited global profitability. These issues not only strain their operations but also hinder investments in network modernization, ultimately impacting service quality and the broader digital ecosystem.

Revenue vs Reality: The Hidden Struggles of Pakistani Telcos

At a glance, the financial performance of major Pakistani telecom operators like Jazz, Ufone, Telenor and Zong may appear robust, with Jazz reporting revenues of PKR 265,350 million and taxes of PKR 76,916 million in 2022-23, while Zong earned PKR 128,698 million with a tax contribution of PKR 43,437 million. In 2023, Ufone 4G emerged as the standout performer in the telecom industry, reporting exceptional revenue growth of 25.6%. However, these figures do not paint the complete picture of the challenges the telecom sector is grappling with.

The reality is far more complex. While revenues are recorded in Pakistani rupees, telecom operators incur significant expenses in US dollars. Infrastructure upgrades, network equipment imports, and regulatory fees are all priced in foreign currency, and the rupeeโ€™s devaluation further inflates these costs. This discrepancy between local earnings and dollar-denominated expenses is a significant strain on their operations.

Adding to this financial pressure is the impact on their global reporting. Most of these telecom operators are subsidiaries of international parent companies, and when their revenues and profits are converted into US dollars for global financial statements, the figures are considerably lower compared to the performance of their counterparts in other countries. This undermines the perceived profitability of their Pakistani operations and often affects decisions on reinvestment.

See Also: National Assembly Passed โ€œThe Digital Nation Bill 2025โ€- A Step Towards Digitalization

The financial squeeze directly affects the quality of services offered by these telecom companies. Network upgrades and expansions require substantial capital investment, which becomes increasingly difficult under these strained conditions. The inability to allocate sufficient funds for modernization leads to deteriorating service quality, ultimately impacting millions of users.

The challenges faced by Jazz, Zong, and other telecom players in Pakistan underscore the need for regulatory and economic reforms. Without measures to stabilize the rupee, reduce operational costs, and incentivize reinvestment, the sectorโ€™s growthโ€”and by extension, its contribution to digitalization and connectivity in Pakistanโ€”will remain under threat.

Possible Solutions:

Several measures can be implemented to address the challenges facing Pakistanโ€™s telecom sector. First, the government should introduce policies to stabilize the rupee and provide relief on dollar-denominated expenses, such as offering tax incentives for infrastructure investments. Second, regulatory reforms are essential to streamline licensing fees and reduce operational costs, enabling telecom operators to allocate more resources toward network modernization. Third, fostering public-private partnerships can support the development of local manufacturing for telecom equipment, reducing dependency on costly imports.

Additionally, encouraging foreign direct investment through investor-friendly policies can attract much-needed capital for expansion projects. Finally, operators and regulators must collaborate to devise a long-term strategy for digital growth, ensuring that service quality and technological advancements keep pace with global standards.

Our Verdict:

While the financial achievements of Pakistanโ€™s telecom operators may appear commendable, they mask significant underlying challenges that threaten the sectorโ€™s sustainability and growth. Addressing the issues of currency volatility, high operational costs, and limited reinvestment capacity requires a concerted effort from both operators and policymakers. By implementing strategic reforms, fostering investment, and encouraging innovation, Pakistan can ensure that its telecom industry not only thrives but also continues to play a pivotal role in the countryโ€™s digital transformation. A collaborative approach will be key to overcoming these hurdles and delivering enhanced connectivity and services to millions of users nationwide.

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Onsa Mustafa

Onsa is a Software Engineer and a tech blogger who focuses on providing the latest information regarding the innovations happening in the IT world. She likes reading, photography, travelling and exploring nature.

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