Adding to its Rhythm collection, Rivo has come with a brand new advertisement for its Rhythm smartphones, the Rhythm RX80 and RX65. Although not a local advertisement, this works in favour of Rivo and immediately catches the attention of the audience. The advertisement showcases the Rivo Rhythm RX 80 and RX 65 and slowly takes the audience through the important features of the phone. The Ad is very well directed and presents a real life scenario of the power of a smartphone in this day and age where a person tries to find a girl he accidentally met through his Rivo smartphone. All in all the story is well integrated with the product and successfully retains the audiences’ attention throughout the ad.
Rivo Rhythm RX80 and RX65 TVC
Rivo scores well in the distinction category since the use of an international advertisement instead of local does give the advertisement some sort of positive contrast over its peers. The advertisement offers new faces and a different background music which is very pleasant and appeared to be popular among the audience. The advertisement is set in the beautiful city of Paris and offers the audience something different than the usual which captures the attention of the audience immediately.
The advertisement is successful in getting the intended message across to the audience, the ad is not complicated and does not bore the audience with unnecessary information. It is to the point and highlights the RX80s key features in a very pleasant way which is fully integrated with the story of the advertisement. However, the advertisement does not offer focus on a single aspect rather envisages many features which might be hard for its audience to remember.
Rivo is one of Pakistan’s local mobile provider, all its devices are manufactured in Hungary and distributed through its official partner, Advance Telecom.