According to U.S. Researcher Gartner, Samsung Continues to Lead Global Smartphone Market While iPhone Market share drops to 15% in the first quarter of this year. Apple’s global smartphone market share fell to 14.8 percent in the first quarter of 2016, down from 17.9 percent in the same period the previous year. However, there is a 3.9 percent growth in overall smartphone sales as compared to Q1 2015.
Samsung Continues to Lead Global Smartphone Market While iPhone Market share drops to 15%
Samsung sold 81.19 million units to claim a global market share of 23.2 percent, while Apple came second with 51.63 million units sold or 14.8 percent, according to U.S. researcher Gartner.
The number of smartphones delivered to end users in Q1 totalled 349 million globally, compared to 336 in the same period in 2015. Apple shipped 51.6 million iPhones to maintain its number two spot in the top five largest makers, while Samsung reached unit sales of 81.2 million to maintain its position as number one. The figures show Samsung extended its lead over Apple in the same period with a 23.2 percent market share, despite a slight decline from 24.1% in Q1 2015.
Chinese handset makers continued to gain ground, with three Chinese brands — Huawei, Oppo and Xiaomi. Huawei saw strong demand in Africa, North America and Europe, while Oppo and Xiaomi were popular in Asia.