Samsung Extends Olympic Games Partnership Through 2020
Samsung signs an agreement with the IOC in the “Wireless Communications Equipment and Computing Equipment” to expand their product category and strengthen its commitment to the Olympic Movement
The International Olympic Committee (IOC) and Samsung Electronics Co., Ltd., the Worldwide Olympic Partner in the Wireless Communications Equipment category, announced it has signed an agreement to extend their partnership through to the 2020 Olympic Games. The signing ceremony took place on August 25th in Nanjing, China, the host city of the 2nd Summer Youth Olympic Games. IOC President Thomas Bach and Jay Y. Lee, Vice Chairman at Samsung Electronics attended the ceremony.[blockquote cite=”Younghee Lee, Executive Vice President of Mobile Marketing, IT & Mobile Division at Samsung Electronics”] Samsung aims to spread the Olympic spirit through our innovative products, enabling all fans around the world to stay connected and share the excietment of the Olympic Movement. We are proud to extend our involvement as it is meaningful to us to inspire people through the passion that lies behind the Games and contribute to creating a smarter Olympic Games.
Samsung will officially sponsor the Olympic Games through the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games in the “Wireless Communications Equipment and Computing Equipment” category. This expanded product category includes smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers.
Samsung’s association with the Olympic Movement began when the company became a local sponsor of the Seoul 1988 Olympic Games. Since the Nagano 1998 Olympic Winter Games, Samsung has joined the TOP (The Olympic Partner) Programme and has been a Worldwide Olympic Partner in the Wireless Communications Equipment category. The company’s role has evolved throughout 26 years of its involvement with the Olympic Games.
As mobile technologies have become an inseparable part of our daily lives, Samsung believes its continued support will play a significant role in bringing further innovation to the staging of the Olympic Games.