After being crowned as the leader in smartphone industry, Samsung is now about to launch its ‘Rex’ brand in the market. The java based handsets will have screens between 2.8 and 3.5 inches with cameras up to 3.2 megapixels and as it is obvious, these handsets are for the mid and low-end market users. The company to lose most from this venture will definitely be Nokia who is still the leader in the feature phone market and it seems that Samsung, after taking Nokia’s place in leading smartphones sales and overall mobile phones shipment is now looking to make things worse for the already staggering Nokia in the market.
In Q4 of 2012, Nokia barely managed to increase its smartphone sales to 15.9 million units, almost totaling the sales level they had before announcing the switch to Windows Phone. But they were only able to do so with combined sales of Symbian OS devices, Windows Phone devices, and touchscreen Asha devices. Most of its 79.6 million sales comprised of feature phones for the low-end market. Therefore Samsung with its backing of high-end smartphones is hitting Nokia where it hurts the most.
The Rex 90, Rex 80, Rex 70, and Rex 60 all run Samsung’s TouchWiz Interface and come with integrated features of Samsung’s ChatOn, Yahoo Messenger, Google Talk, Facebook, Twitter and Google+. The pre-installed Web browsers are Opera Mini and Access NF. They come as either single SIM or Dual-SIM which again is a much preferred feature in the Pakistani market.