Samsung Electronics is reportedly launching a program to sell refurbished high-end phones in the Galaxy S and Note lineups. Samsung to Sell Refurbished Smartphones from Next Year. The program will see Samsung refurbishing handsets returned as part of its yearly upgrade program in the U.S. and South Korea, and selling them in emerging markets.
Samsung to Sell Refurbished Smartphones from Next Year
Samsung is continuously beating Apple and becoming the smartphone market Leader. According to the Gartner, Samsung is still the first with 22.3% market share. Now Samsung is planning to sell refurbished smartphones. Surely it will be a great step and will help Samsung to maintain its First position in smartphone market.
For More Information Please Read: Samsung Again Beats Apple as a Smartphone Market Leader in Q2-Gartner
However, it has also been said that Samsung is looking to “maximize its cost efficiency and keep operating margins above 10 percent.” By refurbishing returned phones and selling them for a lower cost. Samsung is trying to maintain cost-competitiveness in China. Because Huawei and OPPO both are providing great featured smartphones at affordable prices. Also Both are at third and forth position in smartphone market respectively.