Lahore – May 19, 2016 – Samsung Electronics announced today that Samsung won three awards at PAS Awards 2016. In a night full of excitement, filled with the presence of eminent members of the marketing and advertising society, and graced by the Federal Minister for Information and Broadcasting, Parvez Rashid, Samsung Pakistan shone the brightest. Leading from the front, Samsung and its advertising partners in Pakistan, Adcom Leo Burnett, won three awards at the 6th annual Pakistan Advertising Society PAS Awards 2016 including the most coveted trophy of “Campaign of the Year”.
Samsung Won Three Awards At PAS Awards 2016
PAS Awards is the only award platform for advertising in Pakistan, and these awards are rightfully considered to be the highest acknowledgement of marketing and advertising excellence in the country. Samsung was one of the big winners of the night, acknowledged for its “Selfies ban jaye Grandfies” campaign for its Galaxy Grand Prime smartphone. It not only won the category award for “Best in Telecommunication, Hardware and Consumer Electronics” but took home the most prestigious “Best Nationally Originated Campaign” and “Campaign of the Year” trophies, two awards which recognize the best work in the entire industry.
Since its launch in the country, Samsung has been working towards bringing the best of global innovation and technology to the people of Pakistan. Echoing these sentiments, Samsung’s Vice President in Pakistan, Mr. JH Lee, expressed his appreciation of this honor. He stated that:
“Samsung was recently named the most creative marketer and these awards are just an extension of our commitment for combining creativity with technology to win people’s hearts across the world.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at www.samsung.com.