Smartphone Brand Share in Pakistani Market (2020)

The majority of the people in Pakistan tend towards cheaper and simpler smartphones. As we know that most of the top quality products like apple devices are expensive and a bit sophisticated if we compare them with the Android devices. As Android phones are being produced by a number of companies due to which they are much cheaper and most indigenous people know how to use them. Therefore, it is evident that most Pakistani people’s preference would be an Android phone in less price than Apple devices as they are expensive. In this article, we would let you know the smartphone brand share in the Pakistani Market.

Smartphone Brand Share in Pakistan (2020)

Smartphone Market Share (Units & Value):

brand share

brand share

I will start with Infinix.


The smartphones of Infinix have become popular for rendering quality products with excellent specs and features at an affordable cost, Because of this, it has witnessed growth in terms of value in the Pakistani market for the whole year. Its value rose from 11.6% in Q1 of 2020 to 27.6% in Q2 of 2020. Afterward, it witnessed a slight decline of 6.5 % in Q3 of 2020 then again increased a bit to 23.4% in Q4 of 2020. Even if you see the last four quarters, its value has remained constant without large fluctuations. Similarly, in terms of units, its share has also witnessed a similar trend, it increased in Q2 and witnessed a bit of decline in Q3 of 2020 and again jumped to 27.5% in Q4 of 2020.


The smartphones of Vivo are also popular in the Pakistani market. Due to this, they are also witnessing growth in terms of value in the recent era. Their market value of Vivo witnessed a positive trend except for Q2 in which it saw a decline. In the last two quarters, its share increased from 17.1 % in Q3 of 2020 to 22.2 % in Q4 of 2020. Similarly, in terms of units sold, a similar trend has been followed. The decline was only witnessed in Q2 of 2020 while in the last two quarters its share has increased from 15.3% in Q3 of 2020 to 20.2% in Q4 of 2020.


As Tecno and Infinix are subsidiaries of the same parent company, So the notion is the same, providing quality products at an affordable price. Therefore, its value has also not much fluctuated and seen a bit of decline in Q3 of 2020 after increasing in Q2 of 2020 as you can see in the above-mentioned graph. But again its value rose from 9.5 % in Q3 of 2020 to 14.3 % in Q4 of 2020. Simultaneously, in terms of units sold, its share has increased and seen a constant trend from 16.5 % in Q3 of 2020 to 19.0 % in Q4 of 2020.


iTel is making gradually evolving in the Pakistani market because of its budget price. In terms of units sold, its share has not much fluctuated. It has seen a bit of decline in the Q2 of 2020 but its share increased from 5.5% in Q3 of 2020 to 8.8% in Q4 of 2020.


Oppo is renowned for providing the best camera phones. It has been witnessing a rising trend in 2019 but this time around its share has been falling in all Q1, Q2, and Q3 quarters as you can see in the graph, and its share in terms of value has fallen to 10.4 % in Q4 of 2020.


Unfortunately, the tech giant Samsung has not been able to grasp a major portion of the market share. However, its share hasn’t witnessed many fluctuations both in terms of units and value. In terms of units, its share increased in Q1 of 2020 and decreased in Q2 of 2020 then increased to 8.6% in Q3 of 2020 and fallen again 8.0 % in Q4 of 2020. However, on the other side, in terms of value, it has witnessed a growth of 0.1 % in the last quarter and only seen a decline in Q2 of 2020.


The other smartphone brand share include Huawei, Xiaomi, Realme, Apple etc. These brands are also seeing a decline in the local smartphone market. In terms of units sold, their share has decreased significantly from Q1 of 2020 to Q4 of 2020.  Similarly, in terms of value, their share has decreased from 25.6 % in Q1 of 2020 to 17.5 % in Q4 of 2020. The tech-giant Huawei due to the non-availability of Google service has literally vanished from the local market.


The afore-mentioned data is updated and taken from a very reliable source. If you have any queries regarding it, you can tell share them in the comment section!

Check out? 8 Best Smartphones Under 40000 in Pakistan (2021 Updated)

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