Smartphone Sale drops drastically amid COVID-19 Outbreak

More dismal numbers confirm what we already knew: for an already struggling smartphone category Q1 2020 was truly rough. Gartner’s new study places the consumer industry at a drop of 20.2 percent relative to last year’s same moment, due mainly to the COVID-19 pandemic. 

Smartphone Sales Trend

All of the world’s top five suppliers suffered significant losses for the year, except for Xiaomi, which saw a small 1.4 percent rise. The Chinese handset producer got a sudden boost, because of foreign sales. Samsung, Huawei and OPPO companies suffered double-digit drop-offs of 22.7%, 27.3% and 19.1%, while Apple declined 8.2%. Other firms combined for a sizable Q1 loss of 24.2 per cent. 

The study is consistent with evidence from other outlets both of which during the COVID-19 epidemic indicated a significant decrease in phone sales. IDC said first-quarter phone shipments from suppliers to retailers fell 12 percent, and Apple announced last quarter its iPhone sales revenue fell 7 percent. During the pandemic, certain other hardware types, such as laptops, kept up well because more people wanted to purchase 

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For Apple smartphone, the company undoubtedly have seen its iPhone sales hit record high in the year. Disruptions in the supply chain and rising customer spending in February put a stop to the positive slope of trend. 

It also comes in comparison to still plateauing / declining demand for smartphones. Analysts have been predicting 5G’s arrival to help stem the flow a bit—but, yeah, some things happened there. Notably, thanks to a strong start to the year, Apple’s slide wasn’t as bad as it might have been. 

Take Away

COVID-19 ‘s future also remains somewhat unclear because the countries have began the reopening cycle, and those who are struggling to reach ends do still not have a expensive investment in the cards. Smartphone industries are struggling hard to cope with curb of Coronavirus and regulate their routine business cycles. 


Nayab Khan

She has a keen eye on tech innovations and loves to write almost about everything. Contact : [email protected]
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