Google is thinking to enter the smartphone market by introducing its own handset. This move would toughen its grasp on mobile software and witness it contend directly with the iPhone.
Smartphone Wars: Google to Introduce its own Smartphone
The tech-giant is in talks with mobile operators about launching a Google-branded phone that will widen the company’s maneuver into hardware, sources familiar with the talks informed.
Google developed Android operating smartphones are already being sold around the world. It sustains a range of phones made by collaborators such as LG and Huawei under the Google Nexus brand.
It stipulates manufacturing to other companies unlike Apple. The company focuses on developing the free software that runs on its phones.
According to a senior source, the new gadget , which will make its way by the end of the year, will witness Google get more control over design, assembly and software.
Most of the smartphones sold worldwide runs on Android. But still Apple heads the profitable high-end of the market.
The propagation of Android device manufacturers, many of which apply the software adversely, indicates Google has worked hard to insure consistency.
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“They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they’ll seek to control it more, more like Apple.”
Revealed Ben Wood, an analyst at CCS Insight.
Google is recognized for its internet software but has taken steps into hardware in latest years by introducing its own tablet computer, laptops and other gadgets.
Sundar Pichal, Google’s chief executive, revealed last month that Google was “endowing more effort” into phones. Although he said the company would carry on to support the Google-backed Nexus smartphones. They are anticipated to continue this year with handsets manufactured by Taiwanese company HTC.
“Our plan is still to work with [other manufacturers].”
In April, the European Commission official debited the company with ownership abuse. The commission accused it of using the fame of Android and the Google Play store to assault its search engine and Chrome web browser. It has the right to fine Google.