SmugMug just announced that it has acquired Flickr from Yahoo. Verizon has also acquired Yahoo last year. Pro Photo Storage Site SmugMug Acquires Flickr. According to SumgMug, this deal will also create the most influential photography community in the world. This acquisition makes tens of millions of new Flickr photographers as customers of SmugMug. However, the two brands and services will continue to operate as separate entities indefinitely.
SmugMug Acquires Flickr but both brands will continue to operate as separate entities
“SmugMug and Flickr believe that all photographers—from the hobbyist to the prosumer to the professional—belong together,”
According to SmugMug.
SmugMug was founded in 2002 and for over 15 years has been supported by a business model that doesn’t rely on advertising or selling customer data. Also customers pay between $4 and $30 for their SmugMug hosting plans depending on features desired.
“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,”
says SmugMug CEO Don MacAskill, CEO of SmugMug.
“Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected. The enduring quality of photography is so much more than clicks and likes—photography has the power to change the world. Together, we can preserve photography as the global language of storytelling.”
“We share SmugMug’s mission to cater to people—professionals, amateurs, and everybody in between— who invest time, energy and love into their photos,”
says Andrew Stadlen of Flickr.
“We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers.”