Snap Reveals What Its $2,195 Specs Smart Glasses Can Do

Snap has revealed more details about its new Specs augmented reality glasses, giving users a better look at what the expensive smart glasses can actually do. The company says the device is designed to make computing more natural by bringing digital content and AI features directly into the user’s view.

Snap first announced the latest Specs in June at the Augmented World Expo. The glasses are priced at $2,195 and are expected to start shipping to customers in fall 2026.

Snap Reveals What Its $2,195 Specs Smart Glasses Can Do

The Specs combine augmented reality with several everyday features. Users can make phone calls through Bluetooth, listen to music through Spotify, and capture photos and videos. The glasses also include a display that allows users to watch content from services such as YouTube and HBO Max.

The glasses can also be used for shopping. Through a partnership with Shopify, users can view 3D versions of products, place them virtually in their surroundings, and complete purchases.

Real-Time Translation and Sports Features

One of the more useful features is real-time language translation. The Specs can listen to another person speaking a different language and provide a translation through the built-in speakers. The translated text can also appear on the glasses’ display.

Snap has partnered with Tripadvisor to expand the translation experience. Users can translate local phrases, reviews, and currencies while traveling.

The company is also developing augmented reality experiences for sports. Through partnerships with the NBA and WNBA, the Specs can provide visual guides and training instructions when users practice basketball using real hoops and balls. Similar AR features are planned for sports such as soccer and golf.

For golf, the glasses are designed to provide information that could help players improve their technique. Snap is also developing other interactive experiences that blend virtual elements with the physical environment.

Games and Entertainment

Snap is using the Specs for entertainment as well. An HBO Max partnership brings Harry Potter-themed AR experiences to the glasses. Users can interact with virtual elements and take part in experiences inspired by the franchise.

Two people wearing Specs can also play digital games together. Supported experiences include chess, ping pong, Battleship and dominoes.

The glasses can even interact with physical books. While reading, users can highlight passages, save sections, and bookmark their position.

Snap is also promoting features for meditation and digital DJ experiences, expanding the glasses beyond traditional smart-glasses functions.

Specs Target Businesses Too

Snap is also positioning the Specs as a tool for businesses. The company has partnerships with Salesforce, Amazon, and Nvidia to develop enterprise applications.

These applications could allow workers to see information, codes, or product specifications directly in their field of view. The glasses could also help employees locate specific parts or check whether products are available in backstock.

This puts the Specs in competition with other AR devices aimed at industrial and workplace applications.

Snap Focuses on Privacy

Privacy remains an important issue for camera-equipped smart glasses. Snap says its Specs do not record the surrounding world simply to understand it and do not use facial recognition to identify people.

The glasses also include an LED indicator that turns on when the cameras are taking photos or recording video. This is intended to make it clearer to people nearby when the cameras are active.

New Specs Intelligence AI Service

Alongside the glasses, Snap has introduced a new AI service called Specs Intelligence. The service is available on iPhone and Mac as well as the Specs, meaning users can access it without owning the glasses.

Snap describes Specs Intelligence as an “anticipatory AI” system. Instead of only responding to individual questions, it is designed to learn about a user’s routines, priorities, and goals and anticipate what they may need.

The service can connect with selected apps and tools, including calendars, email and location information. It can then help users with tasks such as finding hotels, planning trips, and answering questions.

Snap organizes information into areas such as work, family, and personal goals. The approach requires users to connect different sources of personal information so the AI can build a broader understanding of their routines.

Despite the range of features, the $2,195 price and the physical size of the Specs could affect their appeal. The glasses are considerably larger and heavier than ordinary eyewear, raising questions about comfort during activities such as sports.

Snap plans to give potential buyers an opportunity to test the glasses before purchasing. A Specs First Look demonstration will begin on October 1 at Westfield Century City in Los Angeles.

The company is betting that augmented reality, AI, and hands-free computing can make its Specs part of everyday life. Whether consumers will be willing to pay $2,195 for that experience will become clearer once the glasses reach the market.