Snapchat Allows Advertisers to Run Ads Up to 3 Minutes

Now advertisers are getting another platform to earn money via advertising their products. Snapchat is providing that platform by introducing the new options for advertisers that allows them to run ads up to three minutes. The extended play commercials-new ad units can still be skipped after six seconds just like other Snapchat ads. Similar to shorter Snapchat ads, extended play commercials will be appeared as mid-roll ads.

Snapchat Allows Advertisers to Run Ads Up to 3 Minutes

The purpose behind rolling out the extended play format is to give an opportunity to advertisers to tell longer stories to viewers in order to keep them engaged.

Snapchat said that:

“The company believes the flexibility that extended play commercials provides to video advertisers will help it gain more share of the overall online video advertising market.“

Presently, the new extended play ads of Snapchat are available in a closed beta. Whitelisted advertisers are able to access them in Ads Manager of the app

Snapchat’s VP of Global Agency Partnerships, David Router, explained in the benefits of the new ad format in a statement:

“We’re committed to building high-impact, long-form video ad formats, and extended play commercials are a great option for online video and TV buyers. Heading into the holidays, this format is a powerful new way to reach our Generation Z and millennial audience in Snapchat’s premium, brand safe Discover content.”

Those advertisers who want to get early access to extended play commercials, they can make request to access from their Snapchat advertising representative. Other than that, advertisers can also get access by the company’s Ads Manager.

Recommended Reading: Snapchat Gets Time Machine Lens


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