One year back, SnapChat introduced its first desktop app called Lens Studio that was meant to give artists and agencies the ability in order to create their own sponsored AR lenses. However, companies still don’t know that what agencies have prior experience creating lenses. That’s why Snap is now going to announce the launch of a Creative Partners program, a group of “certified AR creators“. Through this brands will get to know the partners that they want to work with and will get their exact needs.
This Creative Partners program has more than 30 members including international ad agencies like R/GA and Grey Advertising to five-person AR/VR shops. All the companies can visit Snap’s partner site for advertisers to check a list of agencies included in the program.
SnapChat Rolls Out Lens Creative Partners Program
According to the Snap, all of the creative agencies included at launch have been using Lens Studio since the beginning. They all have completed a course on ad policies and buy models as well. Snap spokesperson is hoping to add more than 100 creators to the program in the next few months.
It has also been reported by the company that since Lens Studio launched, over 250,000 lenses have been created and viewed over 15 billion times collectively.