Snapchat has announced that it is rolling out its dynamic ads and which will be available worldwide, after previously being in open beta in the US.
Dynamic ads are personalized display units which are already available on Google and Facebook for many years, These ads are powered by an uploaded product feed, which allows ads to display the items/products to users based on the criteria the media buyer selects.
Ed Couchman, Snapchat U.K. General Manager said that “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed at the number of businesses that wanted to get involved—far above what we expected—which really shows the appetite for brands to get on board with e-commerce.”
Snapchat was testing beta in the UK with brands including Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartly.io and Brainlabs.
Snapchat is offering templates to save time for advertisers in making their products easier to display in a way that looks native. The company is offering five templates on its platform to advertisers, they can select any based on their need.
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