Snapchat’s Lens Studio Now Lets You Build Your Own Face Filter

Snapchat’s lens studio is now adding new feature that will let you to create or build your own face filter for the very first time. Snapchat has now opened face filter creation while before this the only world lenses were available for custom creation.

Snapchat has also introduced an “Official Creator Program,” that will let the Snapchat team to connect with users creating filters. The team will give them direct support and will highlight their work.

Snapchat’s Lens Studio Allows Users Build Your Own Face Filter

The company is also introducing Community Lens Stories, that is a story containing Snaps from various members of the public by using the same community lens.

In addition, the Lens Studio is also getting Giphy integration. Snapchat has also added the ability to insert Giphy’s library of animated GIFs into snaps.

Snapchat said:

More than 30,000 lenses were created in the first two months, earning more than 1 billion views. We’re blown away by the participation, the level of engagement, and the type of creativity that has happened, who runs the camera platform at Snap, in an interview.

The studio allows creators to create simple face filters in a five minutes. When creators upload it to Snap, the Snapchat team generates a Snapcode and deep link that. By tapping, it opens within Snapchat for 24 hours. However, the code after its creation itself remains live for a year, so users can unlock it for several times. Users can send the code to friends by multiple taps, whether it is created by themselves or got it from other source.

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