Snapchat’s New ‘Instant’ Tool Hopes to Attract Advertisers

Snapchat introduced a new tool named as ‘Instant’ with a hope to attract more advertisers. Snapchat new instant tool is making the process of creating ads more simple for those advertisers who were not able to create ads in the smartphone-friendly vertical format.

Previously the CEO Evan Spiegel said that the company has started the testing the new ‘Instant’ Create onboarding flow, that will create ads for businesses in only three simple steps from their existing assets, be it their app or their e-commerce storefront.

Snapchat’s New ‘Instant’ Tool Hopes to Attract Advertisers

Now the company has completed the test successfully and the product is available for use publicly. These three simple steps involve identifying the objective of a campaign (website visits, app installs or app visits), entering the website address and finalizing the audience targeting. This new tool ‘Instant’ will import the images from the advertiser’s website.

According to Snapchat:

You won’t need to do any real design work, because there’s “a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish engaging creative without additional design resources.”

The company has introduced this new tool just to make Snapchat advertisers accessible to smaller advertisers who may not have the time or resources in order to understand the new ad formats.

Read More: Snapchat to Bring Facebook-like Functionality to users